In an interview on SCI FI Wire, Sam Raimi, director of Drag Me to Hell which opens May 29th says, “I definitely, when I was writing the picture with my brother Ivan, didn’t want to rely on what I had relied on in the previous horror films, the Evil Dead films, which was outrageous amounts of violence, blood and gore. I wanted to go in a slightly different direction with this one, so I said, ‘Let’s try not to have any of that if we can, blood and violence and gore.’ Obviously, there’s going to be some violence in a horror picture, and a little bit of blood. But more like a nosebleed than gore. We tried to make up for it for the kids with buckets of slime.”
You can read the full interview here: Sam Raimi