In the olden days, a reader might pick up a book because the cover was exciting, intriguing, maybe even beautiful. But in the brave new world of e-books and e-readers, the days when an artist named Chip Kidd could make us reach for a book may be gone.
Kidd, an associate art director at publisher Alfred A. Knopf, has designed book covers for the past 25 years for authors like Cormac McCarthy, John Updike, David Sedaris and Michael Crichton. Remember the menacing Tyrannosaurus rex skeleton on movie posters for Jurassic Park? The original version was Kidd’s cover design for the novel.
Earlier this year, Kidd gave a TED talk on the art of designing books. He told the audience that while e-books offer convenience, the growing digital publishing world risks losing “tradition, a sensual experience, the comfort of thingy-ness, [and] a little bit of humanity.”
Read the rest of this NPR article here: Are Book Covers A Dying Art?