Dorchester Publishing has introduced its Publisher’s Pledge program, a bold, new marketing initiative created to launch the careers of the next generation of genre superstars. A privately owned publisher of mass-market original fiction, Dorchester has a long, storied history of discovering the most exciting names in genre fiction, including Victoria Alexander, Christine Feehan, Sherrilyn Kenyon, Katie MacAlister and Lynsay Sands.
Next year marks the firm’s 40th anniversary, which prompted the company to redouble its commitment to the discovery and nurturing of the needs of new authors, thus reinforcing its founding philosophy.
“Publisher’s Pledge is a reaffirmation of the business model Dorchester has always prided itself on,” stated Brooke Borneman, Director of Sales and Marketing. “Our strength has been identifying emerging voices and trends in the industry rather than chasing bestsellers. Our intent is to reestablish ourselves in the market as the publisher authors and agents turn to first to introduce new talent. Dorchester has proven countless times — through our innovative marketing, tireless dedication and willingness to take chances — that we are uniquely qualified for this special and vital niche. This program represents our commitment — our pledge, if you will — to everyone in the book publishing community.”
Launching in April 2010, the Publisher’s Pledge program will be supported by online and national print advertising; bookstore mailings; press release and ARC campaigns to media, reviewers, bloggers, retailers, libraries and consumers; lead features in bookseller, library and consumer e-newsletters; consumer contests and buzz campaigns through social networking sites; and a money-back guarantee for readers.
The first Publisher’s Pledge title will be Barbara Monajem’s Sunrise in a Garden of Love & Evil (April 2010), an erotically charged urban fantasy in the same vein as Charlaine Harris. Additional titles include Elisabeth Naughton’s Marked (May 2010), a darkly sensual paranormal romance inspired by Greek mythology that will appeal to fans of Sherrilyn Kenyon; Christie Craig’s Shut Up and Kiss Me (June 2010), a delightfully quirky romantic mystery that will appeal to fans of Janet Evanovich; and Erin Kellison’s back-to-back debuts Shadow Bound (July 2010) and Shadow Fall (August 2010), the first two releases in a riveting post-apocalyptic series that fuses dark fantasy, science fiction, horror and romantic suspense.
Additional information about the books selected for Dorchester’s Publisher’s Pledge program will be available on Dorchester Publishing in March 2010.