We received the following note from Jason Sizemore at Apex Publications yesterday. It was a mass mailing. We weren’t anyone special. But we thought we’d pass along the information to our readers:
“A wonderful opportunity has fallen into my lap,” says Sizemore. “A major distributor wants to carry almost all of Apex Book Company’s titles. However, this opportunity requires me to shift our current business model, which is to provide short print runs, to that of a traditional press. Due to the advances of print-on-demand and e-book technology, Apex has stayed away from larger print runs, which means that our up-front costs have been minimal. This has allowed me to reduce our operational costs to invest in authors like Brian Keene, Gary A. Braunbeck, and Alethea Kontis to ensure we have a healthy release schedule. In order to leverage this exciting opportunity, I would have to invest a substantial sum in print books. This fiscal requirement goes above and beyond our normal business operations and normally, I wouldn’t be opposed to that. In this instance, however, the issue is time. The distributor is anxious to get Apex out on the market. To do that, I need to come up with the initial investment for a full-scale run.
“This is a great opportunity to help increase the size and the visibility of our books. Therefore, I’ve decided to try crowd sourcing. It’s been successful for many and it seems like a fair way to ask you to invest in our success. If you’re not familiar with the concept, you pledge X amount of dollars and you receive a milestone award for your money. I hope you will consider chipping in toward our goal of $5000. Not only will you receive some awesome rewards, you’ll be helping push another quality genre publisher into the mainstream.”
You can learn more about this project and make an investment if you choose here: Apex Peerbacker Project