For the paperback release of David Morrellâ€™sÂ dark-suspense thriller Creepers (CDS Books, October 2006), a New York Times and Los Angeles Times bestseller which earned the celebrated Bram Stoker Award for Best Novel of 2005, his publicist decided to try something new â€“ a book tour without the author.
Coined “The Creepers Book Tour,” the campaign blends the book-exchange concept and the Internet into a literal book tour. The tour is being hosted and sponsored by HorrorWorld.org, and will launch on Friday, October 13, 2006 (designated as Horror Day by the Horror Writerâ€™s Association).
Instead of the traditional method of sending the author on tour, as was done for the debut of the hardcover, actual paperback copies of Creepers will be sent out on a nationwide tour. The books will be tracked through a message board on HorrorWorld.org, which also will feature unique contests. Prizes include signed copies of Creepers and advance review copies of Morrellâ€™s upcoming thriller, Scavenger.
On Horror Day, Friday, October 13, volunteers nationwide will deposit 50 specially prepared paperback copies of Creepers in busy places where people mingle and read, such as coffee shops, donut shops, parks, train stations, and malls.Â The front cover of each paperback tour copy of Creepers is clearly marked as a tour copy, and the inside front page of the book describes the campaign.Â Those who find the copies are asked to log on to Horror World and go to the Creepers Book Tour Page to learn more about the tour and contests.Â After reading the book, participants are asked to leave the tour copy where someone else can find it and enjoy it.Â Each bookâ€™s adventures will be charted online.
Co-president of the International Thriller Writerâ€™s organization, David Morrell holds a Ph.D. in American Literature from the Pennsylvania State University and taught in the English department at the University of Iowa. “The mild-mannered professor with the bloody minded visions,” as one reviewer called him, Morrell is the author of 28 books, many of them bestsellers.Â With more than eighteen million copies of his books in print, his fiction has been translated into 26 languages.
Morrell describes his next novel, Scavengers, as “a desperate high-tech scavenger hunt for a hundred-year-old time capsule.”Â It’s scheduled for publication in March 2007 (Vanguard Press, a division of the Perseus Books Group).Â Visit the author at: David MorrellÂ To track the Creepers Book Tour beginning on Horror Day, October 13, 2006, visit: Creepers Book Tour