NOOKBarnes & Noble, Inc. has announced amazing new, lowest-ever pricing on its award-winning NOOK Tablet and NOOK Color devices, just in time for the back to school season. Customers can now purchase the highly acclaimed NOOK Tablet starting at $179 and NOOK Color for $149 at all of Barnes & Noble’s nearly 700 stores nationwide, online at NOOK.com and through the other leading retailers offering NOOK® products.

Customers seeking a fast, lightweight tablet with an incredible 7-inch VividView™ display and long-lasting battery life will love the popular NOOK Tablet, now available at $179 for the 8GB model and $199 for the 16GB version. NOOK Tablet offers access to the world’s largest digital library of more than 2.5 million titles, popular movies, TV shows, music and more, plus thousands of high-quality NOOK Apps™, fast Web browsing, e-mail and expandable memory. NOOK Color provides tablet essentials at a great value for only $149. The 7-inch device is ideal for reading and exploring a variety of great content including books, magazines, interactive children’s books, apps, access to top video and music services, e-mail and Web browsing.

“Our Reader’s Tablets have consistently been the highest rated products by the leading technology experts and now they’re available for the lowest prices ever,” said Jamie Iannone, President of Digital Products at Barnes & Noble. “With NOOK Color for $149 and NOOK Tablet starting at $179, customers can enjoy our best-in-class digital reading and entertainment experience with an expansive selection of digital content and apps at an unbeatable price.”

All NOOK customers can shop Barnes & Noble’s expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy their NOOK content across a wide array of popular devices. Barnes & Noble offers always free in-store NOOK support for customers to set up and learn how to use their new device face-to-face with friendly neighborhood NOOKsellers.

Barnes & Noble’s NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble’s expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. NOOK Tablet™ is Barnes & Noble’s fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($179 for NOOK Tablet – 8GB, and $199 for NOOK Tablet – 16GB). Both NOOK Tablet and the award-winning NOOK Color™ ($149) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via e-mail, browse the Web and more. NOOK Simple Touch™ ($99) is the fastest, easiest to use reader with the world’s best reading screen and the longest battery life and NOOK Simple Touch with GlowLight™ ($139) features patent-pending lighting technology that makes it perfect for reading at bedtime and on the beach. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its nearly 700 bookstores, as well as free Wi-Fi connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products.

Find NOOK devices in Barnes & Noble stores and online, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Office Depot, Fry’s Electronics, Kmart, hhgregg, Sears and Systemax Inc. retailers.

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